Esko India talks about Studio and Share & Approve software tools

Pattern bonny packaging using Esko tools

Esko India organized a webinar on 23 June to talk well-nigh its new Share & Approve software tool along with Studio tool and how a packaging client can benefit from the digital process. Also, the benefits of streamlining the approval process was also discussed. The webinar was hosted by Ravi Vaitiyanathan, application sales manager at Esko Bharat. He trains customer on Esko software, implementing color management, Equinox and proofing solutions. Vaitiyanathan is G7 certified CMP professional person.

The webinar was attended by brand owners, premedia companies, designers, converters – label, flexible, folding carton, corrugated, commercial printers. The attendees too included concern owners, designers and prepress professionals, marketing professionals.

Vaitiyanathan talked in details well-nigh both Studio and Share & Approve tools and their salient points and how these solutions can exist used by packaging convertors.

Better artwork with Studio

According to Vaitiyanathan, Studio helps to produce better artwork and also works as a powerful advice tool. Customers can create 3D visuals, ranging from PDF files with 3D content, to movies, to a virtual pack shot or to a shopping shelf.

Primal features of the technology include fast and like shooting fish in a barrel integration with existing tools like Adobe Illustrator; patented print modelling applied science to visualize print & finishing furnishings in real-fourth dimension; possibility of making 3D shapes with ane or more than labels to visualize; possibility of making conical labels with the not-subversive warp tool for conical labels in AI; and availability of stimulation material compress properties and pre-distort artwork to compensate for compress distortion.

Fastening approval process with Share & Approve

Share & Approve helps to shorten the packaging approval process by three times, using the cloud-based tool to upload, share, annotate and approve packaging and labels, in hyper realistic 3D, Vaitiyanathan said.

Ravi Vaitiyanathan, application sales director at Esko India

Key features of the applied science include ease of usage – no user training required; existence of state of the art viewer for authentic approving management; possibility to review packaging in 3D using the actual production information; centralized comments & feedback and tracked with version control which helps avoid confusion and mistakes with a complete audit trail; and option to measure out overprint & trapping, check colour separation, density, viewing special finishing effects like embossing, foiling, amidst others.

Solutions for everyone in the packaging supply chain

With these solutions, Esko is looking to service the consummate supply concatenation. These technologies can help brands, trade shops, packaging convertors, and packaging designers, Vaitiyanathan said.

For brands, Studio can help the mode they handle packaging and point of sale development. Information technology tin can assist shorten the artwork approval cycle with interactive 3D visuals using Share & Approval engineering from Esko. They can save fourth dimension and money by reducing mock-up and studio photography costs. Brands tin increment the success charge per unit of product launches, by seeing upfront how your brand volition look in the store side by side to the competition.

For trade shops, Studio offers a way to add together value-added 3D services. By using Studio as internal quality balls tool they tin can check for panel misalignments and spot structural mistakes in fourth dimension. Trade shops tin can create the back-match, perform advanced shrink sleeve distortions and relieve hours of time performing compress tests. Also, they can optimize approval process, and runway approval cycles by using Share & Approve.

Converters tin can check for mistakes earlier the expense of making press plates, embossing dies or varnish blankets. Avoid rejects by showing their customer upward-front an accurate virtual mock-up. Or have Studio on the road and show prospects what your specialty print and finishing could mean for his brand. Share & Approve helps to centralize comment and feedback system instead of information scattered across department.

Finally, for packaging designers, Studio tin help turn ideas into 3D images. At that place is no need to cut, fold and gum print-outs. With Studio they can see the packet on the screen equally they design.  This ways that they do not have to brand design compromises during production.

"You might even so make conventional mock-ups, but with Studio you accept a new option: fast, inexpensive and beautiful virtual mock-ups.  Share & Approve can exist customized to fit the customer's branding and the intuitive user interface reduces the corporeality of grooming users demand. It tin can be hands integrated into the existing workflow. Accurate approval direction with a country-of-the-art viewer to communicate your creativity," Vaitiyanathan said.

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